App Design, Connected Product Experience | 2022 | UX Designer

Pictionary gets a high-tech boost! Draw in the air while the rest of your teammates guess the drawing as it appears on the screen.

Impact & Outcome

The launch of Pictionary Air 2 successfully revitalized the game, making it more engaging and commercially viable:

• Increased player control – 87% of users reported a smoother experience with direct erasing and scoring functionality.
• Higher engagement & retention – Digital clue packs boosted replayability, with session return rates increasing by 28% post-launch.
• Expanded content & monetization – Grew from 3 to 7 clue packs, including licensed expansions.
• Stronger market position – Maintained top rankings in family game categories and increased brand engagement by 15%.

Why did Pictionary Air need an update?

While Pictionary Air 1 had strong brand recognition and a fun premise, it also faced significant usability challenges. Many players found the experience entertaining but frustrating due to the lack of control for the drawer, technical hiccups, and few returned to the game.

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Our goal was to refine the Pictionary Air experience by improving gameplay mechanics, addressing user frustrations, and introducing a monetization model that provided ongoing value to both players and the business.

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The Solution: Pictionary Air 2